Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Dermalogica Pro-Collagen Banking SerumDermalogica Pro-Collagen Banking Serum
Dermalogica Pro-Collagen Banking Serum

£84.99 £89.00 5% offsaving
BIOEFFECT EGF SerumBIOEFFECT EGF Serum 15ml
BIOEFFECT EGF Serum 15ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

£135.00
(11 Reviews)
Environ Focus Care Moisture+ HA Intensive Hydrating SerumEnviron Focus Care Moisture+ HA Intensive Hydrating Serum
Environ Focus Care Moisture+ HA Intensive Hydrating Serum

Rich in hyaluronic acid, this serum deeply hydrates while plumping the appearance of fine lines.

£79.00
(19 Reviews)
HydroPeptide Power SerumHydroPeptide Power Serum
HydroPeptide Power Serum

HydroPeptide Power Serum makes skin feels firmer, wrinkles become smoother and fine lines are lifted.

£117.90 £131.00 10% offsaving
BIOEFFECT EGF Eye SerumBIOEFFECT EGF Eye Serum
BIOEFFECT EGF Eye Serum

Containing plant derived Epidermal Growth Factors, this eye serum improves and prevents the appearance of lines, wrinkles and crows feet.

£72.00
(15 Reviews)
HydroPeptide Daily DrenchHydroPeptide Daily Drench Peptide Boosting Serum
HydroPeptide Daily Drench Peptide Boosting Serum

A gel-textured serum that plumps, firms, and hydrates the skin, HydroPeptide Daily Drench boosts the skin’s own renewal of hyaluronic acid.

£60.30 £67.00 10% offsaving
(3 Reviews)
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

£89.00
(11 Reviews)
BIOEFFECT EGF Day SerumBIOEFFECT EGF Day Serum
BIOEFFECT EGF Day Serum

Enriched with Epidermal Growth Factors, this serum dramatically improves the appearance of visible signs of ageing.

£115.00
(1 Review)
Dermalogica Age Bright Clearing SerumDermalogica Age Bright Clearing Serum
Dermalogica Age Bright Clearing Serum

£71.25 £75.00 5% offsaving
(1 Review)

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Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

The ultimate multi-tasker for skin, helping to combat dullness, dry skin and targeting fine lines.

£39.00
(5 Reviews)
HD Brows Brow MaximiserHD Brows Brow Maximiser Serum
HD Brows Brow Maximiser Serum

£32.00 £40.00 20% offsaving
COOLA Dew Good Illuminating Serum SPF30 and packagingCOOLA Dew Good Illuminating Serum SPF30 35ml
COOLA Dew Good Illuminating Serum SPF30 35ml

£36.00 £45.00 20% offsaving
(1 Review)
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

£103.50 £115.00 10% offsaving
Pestle and Mortar Glow DropsPestle and Mortar Glow Drops Tanning Drops
Pestle and Mortar Glow Drops Tanning Drops

Customise your tanning with these drops enriched with hyaluronic acid to lock in moisture whilst developing a natural, healthy glow.

£35.00
(1 Review)

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.