Face Serums

The Secret to Radiant, Youthful Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

£50.00
(5 Reviews)
ALLSKIN MED R Advanced Renewal Serum with BoxALLSKIN MED R Advanced Renewal Serum
ALLSKIN MED R Advanced Renewal Serum

ALLSKIN MED R Advanced Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
ALLSKIN MED GF Firming Serum

ALLSKIN MED GF Firming Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and...

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Peter Thomas Roth Potent-C Power Serum 30mlPeter Thomas Roth Potent-C Power Serum 30ml
Peter Thomas Roth Potent-C Power Serum 30ml

£81.60 £102.00 20% offsaving
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

£76.99
(6 Reviews)
Dermatologist Recommended
Yellow Vichy Neovadiol Meno 5 Serum For Perimenopasual & Menopausal Skin 30ml bottleVichy Neovadiol Meno 5 Serum For Perimenopasual & Menopausal Skin 30ml
Vichy Neovadiol Meno 5 Serum For Perimenopasual & Menopausal Skin 30ml

£42.50
(1 Review)
Proto-col Collagen Facial SerumProto-col Collagen Facial Serum
Proto-col Collagen Facial Serum

Renew, protect and revive skin with this lightweight and concentrated anti ageing serum. This luxuriously textured serum leaves skin looking hydrated, brighter and also helps to reduce the appearance of fine lines and wrinkles.

£39.95
(1 Review)
Eminence Organic Bamboo Firming FluidEminence Organic Bamboo Firming Fluid
Eminence Organic Bamboo Firming Fluid

Eminence Organic Bamboo Firming Fluid available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum and other harsh...

£49.50 £66.00 25% offsaving
(3 Reviews)
Silver ZO Skin Health Illuminating AOX Serum tubeZO Skin Health Illuminating AOX Serum
ZO Skin Health Illuminating AOX Serum

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Eucerin Hyaluron-Filler Vitamin C Booster 1x8mlEucerin Hyaluron-Filler Vitamin C Booster 1x8ml
Eucerin Hyaluron-Filler Vitamin C Booster 1x8ml

Eucerin Hyaluron Filler Vitamin C Booster 1x8ml is an anti-ageing serum suited to all skin types, and has been formulated with 10% pure and freshly activated Vitamin C to help neutralise free radicals and strengthen...

£13.00 £20.00 35% offsaving
(9 Reviews)
Nip+Fab Vitamin C Fix Concentrate Extreme 15% 30mlNip+Fab Vitamin C Fix Concentrate Extreme 15% 30ml
Nip+Fab Vitamin C Fix Concentrate Extreme 15% 30ml

£19.96 £24.95 20% offsaving
Eminence Organic Citrus & Kale Potent C+E SerumEminence Organic Citrus & Kale Potent C+E Serum
Eminence Organic Citrus & Kale Potent C+E Serum

Eminence Organic Citrus & Kale Potent C+E Serum available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum...

£78.00 £104.00 25% offsaving
(2 Reviews)
Q+A Vitamin C Serum 30mlQ+A Vitamin C Serum 30ml
Q+A Vitamin C Serum 30ml

Revitalise your complexion with Q+A Vitamin C Serum which has an incredibly unique formula that reduces the appearance of fine lines and wrinkles and leaves your skin looking luminous.

£6.65 £9.50 30% offsaving
(1 Review)
Perricone MD Cold Plasma Plus+ Advanced Serum ConcentratePerricone MD Cold Plasma Plus+ Advanced Serum Concentrate
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate

From £139.00
(1 Review)
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ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
ALLSKIN MED R Essential Renewal Serum

Is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and to start your journey to...

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Germaine de Capuccini Timexpert Radiance C+ Pure C10 Concentrate 15mlGermaine de Capuccini Timexpert Radiance C+ Pure C10 Concentrate 15ml
Germaine de Capuccini Timexpert Radiance C+ Pure C10 Concentrate 15ml

£30.00 £40.00 25% offsaving
Minimalist Vitamin C + E + Ferulic 16%Minimalist Vitamin C + E + Ferulic 16%
Minimalist Vitamin C + E + Ferulic 16%

£12.00
(2 Reviews)
Bioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark SpotBioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark Spot
Bioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark Spot

£20.30 £29.00 30% offsaving
(1 Review)

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Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

£55.00
HydroPeptide Optimist Radiance Serum MistHydroPeptide Optimist Radiance Serum Mist
HydroPeptide Optimist Radiance Serum Mist

Boost hydration and radiance levels in your skin and help to keep it balanced throughout the day with the Optimist Radiance Serum Mist.

£52.20 £58.00 10% offsaving
(1 Review)
Minimalist Vitamin C 10%Minimalist Vitamin C 10% Face Oil
Minimalist Vitamin C 10% Face Oil

£13.00
(1 Review)
Pharmaceris W - Albucin-CPharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum
Pharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum

Recommended for sensitive, dry, and mature skin, Pharmaceris W Albucin-C is a whitening active concentrate with 5% vitamin C, for the daily care of skin with hyperpigmentation, brown marks or uneven tone.

£23.62 £31.50 25% offsaving
(2 Reviews)
Peter Thomas Roth Retinol Fusion PM Night Serum 1 fl ozPeter Thomas Roth Retinol Fusion PM Night Serum 1 fl oz
Peter Thomas Roth Retinol Fusion PM Night Serum 1 fl oz

£67.00
Pestle and Mortar Vitamin C 2 Phase SerumPestle and Mortar Vitamin C 2 Phase Serum
Pestle and Mortar Vitamin C 2 Phase Serum

An innovative Pestle and Mortar Vitamin C 2 Phase Serum containing 16% Vitamin C blended with natural extracts for a brighter complexion.

£47.60 £68.00 30% offsaving
(1 Review)
ALLSKIN MED R Ultra Renewal Serum with white box and purple tubeALLSKIN MED R Ultra Renewal Serum
ALLSKIN MED R Ultra Renewal Serum

ALLSKIN MED R Ultra Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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iS Clinical GenexC Serum 15mliS Clinical GenexC Serum 15ml
iS Clinical GenexC Serum 15ml

Support healthy skin with a combination of 20% Vitamin C, fruit acid extracts and natural enzyme, Superoxide Dismutase, to support healthy skin, combat signs of ageing, brighten and improve skin tone and elasticity.

£105.00
(2 Reviews)
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum and packagingAvant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum

Infused with liquid light and formulated with White Caviar Pearls, Peony, Hyaluronic Acid and more, Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum helps your skin regain luminosity and evenness whist encouraging dark...

£89.60 £128.00 30% offsaving
Nip+Fab Vit C Serum bottleNip+Fab Vit C Serum
Nip+Fab Vit C Serum

£15.96 £19.95 20% offsaving
(1 Review)
Omorovicza Illumineye C Eye Serum 15mlOmorovicza Illumineye C Eye Serum 15ml
Omorovicza Illumineye C Eye Serum 15ml

£110.00
(1 Review)
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum and packaging Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum

Specifically formulated to remove impurities, boost radiance and smooth fine lines and wrinkles, Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum is blended with revolutionary ingredients including Rose, Celldetox and Hyaluronic Acid to reveal...

£68.67 £98.10 30% offsaving
Dermaroller Hyal C Serum
Dermaroller Hyal C Serum

£31.00
Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Pai Skincare Stabilised Vitamin C 20% Serum

£19.00
SBTRCT Vitamin C BoosterSBTRCT Vitamin C Booster
SBTRCT Vitamin C Booster

From £30.00
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OSKIA Super 16 Pro-Collagen Serum TravelOSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel
OSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel

Boost collagen and reduce fine lines with this advance formula suitable for even the most sensitive of skin.

£17.50 £25.00 30% offsaving
Neal’s Yard Remedies Vitamin C Booster 25ml
Neal’s Yard Remedies Vitamin C Booster 25ml

£24.00
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.