Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Suitable For: Dehydrated Skin Availability: In stock Clear all
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La Roche-Posay
Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

£110.00
Dermalogica Biolumin-C Eye SerumDermalogica Biolumin-C Eye Serum
Dermalogica Biolumin-C Eye Serum

£68.40 £72.00 5% offsaving
Allies of Skin Multi Hyaluronic Antioxidant Hydration SerumAllies of Skin Multi Hyaluronic Antioxidant Hydration Serum
Allies of Skin Multi Hyaluronic Antioxidant Hydration Serum

Plump up fine lines and infuse the skin with concentrated moisture using Allies of Skin Multi Hyaluronic Antioxidant Hydration Serum.

£80.00
Jan Marini Hyla3D Face Serum bottle and packaging Jan Marini Hyla3D Face Serum
Jan Marini Hyla3D Face Serum

This powerful serum restores hyaluronic acid levels to plump the skin, restore lost volume and diminish the appearance of lines and wrinkles.

£130.00
PCA Skin Hydrating Serum 1ozPCA Skin Hydrating Serum 1oz
PCA Skin Hydrating Serum 1oz

This deeply hydrating serum is suitable for all skin types, including oily, sensitive and post procedure skin.

£65.00
Skin1004 Madagascar Centella Ampoule for All Skin Types 55mlSkin1004 Madagascar Centella Ampoule for All Skin Types 55ml
Skin1004 Madagascar Centella Ampoule for All Skin Types 55ml

£9.49 £19.95 52% offsaving
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

£23.00
Decree Treat Tincture 30mlDecree Treat Tincture Daily PM Serum 30ml
Decree Treat Tincture Daily PM Serum 30ml

£130.00
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
OSKIA Universal Hyaluronic Acid Serum

Formulated with a triple-weight Hyaluronic Acid-Complex, OSKIA Universal Hyaluronic Acid Serum leaves the skin feeling smooth and incredibly hydrated. Enriched with refreshing Rose Water and Vitamin B5, this lightweight serum soothes and conditions for a...

£64.00
Skin1004 Madagascar Centella Ampoule for All Skin Types 100mlSkin1004 Madagascar Centella Ampoule for All Skin Types 100ml
Skin1004 Madagascar Centella Ampoule for All Skin Types 100ml

£15.99 £24.95 36% offsaving
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

£55.00
Bioderma Sensibio Defensive Serum for Sensitive Skin VialBioderma Sensibio Defensive Serum for Sensitive Skin
Bioderma Sensibio Defensive Serum for Sensitive Skin

£32.00
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

£42.00
Q+A Hyaluronic Acid Facial Serum 30mlQ+A Hyaluronic Acid Facial Serum 30ml
Q+A Hyaluronic Acid Facial Serum 30ml

Suitable for all skin types, especially dry and mature skin, Q+A Hyaluronic Acid Facial Serum adds volume, moisture, and luminosity to the skin.

£6.95
Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml

£83.00
iS Clinical Poly-Vitamin Serum 15ml
iS Clinical Poly-Vitamin Serum 15ml

This unique blend of essential vitamins, bionutrients and antioxidants helps to hydrate, regenerate and restore overall skin integrity. Formulated for dry and dehydrated skin types and suitable for dermatitis sufferers, pre and post-procedure as well...

£72.00
Omorovicza Daily Vitamin C Serum 30mlOmorovicza Daily Vitamin C Serum 30ml
Omorovicza Daily Vitamin C Serum 30ml

£110.00
Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum 30mlPeter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum 30ml
Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum 30ml

£67.00

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Institut Esthederm Intensive Hyaluronic SerumInstitut Esthederm Intensive Hyaluronic Serum
Institut Esthederm Intensive Hyaluronic Serum

Re-hydrate dry skin.

£51.75 £69.00 25% offsaving
ME LINE Moist and packaging ME LINE Moist Serum
ME LINE Moist Serum

This concentrated occlusion serum regulates skin hydration levels and cell regeneration with complete and fragmented hyaluronic acid molecules to restore skin’s water balance.

£49.28 £52.99 7% offsaving
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

£49.50 £55.00 10% offsaving
Eneomey Rejuv ElixiumEneomey Rejuv Elixium Anti-Ageing Serum
Eneomey Rejuv Elixium Anti-Ageing Serum

Help plump wrinkles and reveal a toned, firm and plump complexion with Eneomey's Rejuv Elixium. Formulated with two exclusive complexes from Eneomey's laboratory, this anti-ageing serum limits oxidative stress, boosts collagen, elastin and Hyaluronic Acid...

£54.52 £58.00 6% offsaving
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60mlThe Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60ml
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60ml

Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, p-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol,...

£15.50
HydroPeptide Optimist Radiance Serum MistHydroPeptide Optimist Radiance Serum Mist
HydroPeptide Optimist Radiance Serum Mist

Boost hydration and radiance levels in your skin and help to keep it balanced throughout the day with the Optimist Radiance Serum Mist.

£52.20 £58.00 10% offsaving
Neal’s Yard Remedies Hyaluronic Acid Booster 25mlNeal’s Yard Remedies Hyaluronic Acid Booster 25ml
Neal’s Yard Remedies Hyaluronic Acid Booster 25ml

£24.00
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£40.00
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30mlThe Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml

£8.80
Dermatologist Recommended
La Roche-Posay Hydraphase Intense Hyaluronic Acid SerumLa Roche-Posay Hydraphase Intense Hyaluronic Acid Serum
La Roche-Posay Hydraphase Intense Hyaluronic Acid Serum

Formulated with high concentrations of La Roche-Posay Thermal Spring Water, Hyaluronic Acid, Arginine and Serine to infuse skin with water and intensely rehydrate, smooth and soften skin.

£27.00
Nip+Fab Hyaluronic Fix Extreme4 2% Hydration Serum 50ml bottleNip+Fab Hyaluronic Fix Extreme4 2% Hydration Serum 50ml
Nip+Fab Hyaluronic Fix Extreme4 2% Hydration Serum 50ml

£18.36 £22.95 20% offsaving
Minimalist Hyaluronic + PGA 02%Minimalist Hyaluronic + PGA 02% Face Serum
Minimalist Hyaluronic + PGA 02% Face Serum

£12.00
KORRES Greek Yoghurt Probiotic Skin-Supplement SerumKORRES Greek Yoghurt Probiotic Skin-Supplement Serum
KORRES Greek Yoghurt Probiotic Skin-Supplement Serum

£37.00
Pai Skincare Hyaluronic Acid Booster 0.3%Pai Skincare Hyaluronic Acid Booster 0.3% Serum
Pai Skincare Hyaluronic Acid Booster 0.3% Serum

£19.00
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£40.00
The Ordinary 100% Plant-Derived Squalane 30mlThe Ordinary 100% Plant-Derived Squalane 30ml
The Ordinary 100% Plant-Derived Squalane 30ml

Multi-purpose plant-derived Squalane from plants such as beets and sugar cane with antioxidant, moisturising and emollient benefits.

£9.90
New
The Ordinary Balancing & Clarifying Serum 30mlThe Ordinary Balancing & Clarifying Serum 30ml
The Ordinary Balancing & Clarifying Serum 30ml

£20.20
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.