Face Serums

The Secret to Radiant, Youthful Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
Allies of Skin Copper Tripeptide & Ectoin Advanced Repair SerumAllies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum
Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum

£190.00
Germaine de Capuccini Timexpert SRNS Repair Night Progress SerumGermaine de Capuccini Timexpert SRNS Repair Night Progress Serum
Germaine de Capuccini Timexpert SRNS Repair Night Progress Serum

£102.00 £136.00 25% offsaving
(1 Review)
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30mlBeauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml

£12.49 £13.99 11% offsaving
(1 Review)
Dermatologist Recommended
CeraVe Skin Renewing 10% Pure Vitamin C Serum with Ceramides for Brighter & Smoother Skin 30mlCeraVe Skin Renewing 10% Pure Vitamin C Serum with Ceramides for Brighter & Smoother Skin 30ml
CeraVe Skin Renewing 10% Pure Vitamin C Serum with Ceramides for Brighter & Smoother Skin 30ml

£29.00
Gatineau Defi Lift Firming Eye Contour SerumGatineau Defi Lift Firming Eye Contour Serum
Gatineau Defi Lift Firming Eye Contour Serum

£59.00
Mixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300mlMixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300ml
Mixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300ml

£23.95
Gatineau Radiance Enhancing Vitamin C Serum 30mlGatineau Radiance Enhancing Vitamin C Serum 30ml
Gatineau Radiance Enhancing Vitamin C Serum 30ml

£49.00
Q+A Niacinamide Facial Serum 30ml
Q+A Niacinamide Facial Serum 30ml

£6.95
Caudalie Vinoperfect Brightening Dark Spot Serum 30mlCaudalie Vinoperfect Brightening Dark Spot Serum 30ml
Caudalie Vinoperfect Brightening Dark Spot Serum 30ml

£52.00
Elemis Dynamic Resurfacing SerumElemis Dynamic Resurfacing Serum
Elemis Dynamic Resurfacing Serum

£95.00
Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum
Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum - Short Dated

£6.99 £12.00 42% offsaving
Uriage Bariéderm-CICA Daily Serum 30ml
Uriage Bariéderm-CICA Daily Serum 30ml

£42.00
Allies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 50mlAllies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 50ml
Allies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 50ml

£260.00
A single vile of mesoestetic Age Element Brightening Concentratemesoestetic Age Element Brightening Concentrate
mesoestetic Age Element Brightening Concentrate

Even the skin tone, improve radiance, and reduce signs of premature ageing with mesoestetic Age Element Brightening Concentrate, an antioxidant-rich serum.

£99.95
(6 Reviews)
Dermatologist Recommended
Vichy Minéral 89 Hyaluronic Acid Hydrating Serum - Hypoallergenic, For All Skin Types bottleVichy Minéral 89 Hyaluronic Acid Hydrating Serum - Hypoallergenic, For All Skin Types
Vichy Minéral 89 Hyaluronic Acid Hydrating Serum - Hypoallergenic, For All Skin Types

From £28.00
(9 Reviews)
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Eucerin Anti-Pigment Dual Serum 30mlEucerin Anti-Pigment Dual Serum 30ml
Eucerin Anti-Pigment Dual Serum 30ml

Effectively reduce the appearance of dark spots with Eucerin Anti-Pigment Dual Serum 30ml, created with Thiamidol that is clinically proven to reduce the appearance of spots on the skin.

£45.00
(11 Reviews)
Environ Focus Care Youth+ Serience Night SerumEnviron Focus Care Youth+ Serience Night Serum
Environ Focus Care Youth+ Serience Night Serum

Reveal youthful-looking skin and reduce signs of wrinkles over night with the Environ Focus Care Youth+ Serience Night Serum.

£73.00
(25 Reviews)
NeoStrata 15% Vitamin C + PHA Serum bottleNeoStrata 15% Vitamin C + PHA Serum
NeoStrata 15% Vitamin C + PHA Serum

£62.40
(7 Reviews)

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Exuviance Gentle Daily Exfoliator PadsExuviance Gentle Daily Exfoliator Pads
Exuviance Gentle Daily Exfoliator Pads

£42.40 £53.00 20% offsaving
(2 Reviews)
Dermalogica Biolumin-C SerumDermalogica Biolumin-C Serum
Dermalogica Biolumin-C Serum

From £91.20 £96.00 5% offsaving
(2 Reviews)
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Allies of Skin Multi Peptides & GF Advanced Lifting SerumAllies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 30ml
Allies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 30ml

£176.00
iS Clinical Brightening Serum 30mliS Clinical Brightening Serum 30ml
iS Clinical Brightening Serum 30ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£138.00
iS Clinical GenexC Serum 30ml
iS Clinical GenexC Serum 30ml

Support healthy skin with a combination of 20% Vitamin C, fruit acid extracts and natural enzyme, Superoxide Dismutase, to support healthy skin, combat signs of ageing, brighten and improve skin tone and elasticity.

£169.00
(2 Reviews)
Dermatologist Recommended
La Roche-Posay Cicaplast B5 Face SerumLa Roche-Posay Cicaplast B5 Face Serum
La Roche-Posay Cicaplast B5 Face Serum

£40.00
(9 Reviews)
Eucerin Anti-Pigment Skin Perfecting Serum 30mlEucerin Anti-Pigment Skin Perfecting Serum 30ml
Eucerin Anti-Pigment Skin Perfecting Serum 30ml

Eucerin Anti-Pigment Skin Perfecting Serum is a clinically tested, ultra-light serum infused with Thiamidol to reduce pigment spots and prevent their reappearance.

£42.00
(5 Reviews)
DIBI Milano White Science Correcting Serum 30mlDIBI Milano White Science Correcting Serum 30ml
DIBI Milano White Science Correcting Serum 30ml

£75.00
Allies of Skin 20% Vitamin C Brighten + Firm Serum bottleAllies of Skin 20% Vitamin C Brighten + Firm Serum
Allies of Skin 20% Vitamin C Brighten + Firm Serum

For a smoother, firmer, more radiant-looking complexion, treat your skin to Allies of Skin 20% Vitamin C Brighten + Firm Serum.

£93.00
(1 Review)
Dermalogica Biolumin-C Night RestoreDermalogica Biolumin-C Night Restore
Dermalogica Biolumin-C Night Restore

£91.20 £96.00 5% offsaving
iS Clinical Brightening Serum 15mliS Clinical Brightening Serum 15ml
iS Clinical Brightening Serum 15ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£83.00
(3 Reviews)
Dermalogica Biolumin-C Eye SerumDermalogica Biolumin-C Eye Serum
Dermalogica Biolumin-C Eye Serum

£68.40 £72.00 5% offsaving
(1 Review)
Exuviance Performance Peel AP25Exuviance Performance Peel AP25
Exuviance Performance Peel AP25

Reveal smoother, more radiant skin with Exuviance Performance Peel AP 25. A high-performance chemical peel formulated with AHAs to reveal an all-over healthy glow.

£96.00
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

£23.00
Eucerin Hyaluron-Filler Skin Refining SerumEucerin Hyaluron-Filler Skin Refining Serum
Eucerin Hyaluron-Filler Skin Refining Serum

Eucerin Hyaluron Filler Skin Refining Serum is an ultra-light face serum containing Hyaluronic Acid to help reduce the appearance of fine lines, while plumping the skin and protecting against environmental aggressors.

£32.00
ALLSKIN MED R Advanced Renewal Serum with BoxALLSKIN MED R Advanced Renewal Serum
ALLSKIN MED R Advanced Renewal Serum

ALLSKIN MED R Advanced Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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Peter Thomas Roth Potent-C Power Serum 30mlPeter Thomas Roth Potent-C Power Serum 30ml
Peter Thomas Roth Potent-C Power Serum 30ml

£102.00
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.