Face Serums

The Secret to Radiant, Youthful Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

Filter 59 products

Suitable For: Pigmentation Availability: In stock Clear all
£
£
La Roche-Posay
Sarah Chapman Age Repair Serum 30mlSarah Chapman Age Repair Serum 30ml
Sarah Chapman Age Repair Serum 30ml

£74.00
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30mlBeauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml

£12.49 £13.99 11% offsaving
(1 Review)
HaruHaru Wonder Centella 4 TXA Dark Spot Go Away Serum for Uneven Skin Tones 30mlharuharu wonder Centella 4 TXA Dark Spot Go Away Serum for Uneven Skin Tones 30ml
haruharu wonder Centella 4 TXA Dark Spot Go Away Serum for Uneven Skin Tones 30ml

£13.90 £19.90 30% offsaving
NeoRetin Pigment Neutralizer Serum 30mlNeoRetin Pigment Neutralizer Serum 30ml
NeoRetin Pigment Neutralizer Serum 30ml

£33.75 £45.00 25% offsaving
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

£19.00
Coats Glow Intensifying Cream Serum 30ml[coat]s Glow Intensifying Cream Serum 30ml
[coat]s Glow Intensifying Cream Serum 30ml

£20.00
(1 Review)
NUXE Nuxuriance Ultra The Dark Spot Correcting Serum 30mlNUXE Nuxuriance Ultra The Dark Spot Correcting Serum 30ml
NUXE Nuxuriance Ultra The Dark Spot Correcting Serum 30ml

£58.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
iS Clinical Super Serum Advance+ 30mliS Clinical Super Serum Advance+ 30ml
iS Clinical Super Serum Advance+ 30ml

This clinically proven formula contains a unique blend of powerful botanical antioxidants helping to lighten and correct hyperpigmentation, reduce the appearance of fine lines and wrinkles and promote wound healing.

£157.00
(11 Reviews)
Eucerin Anti-Pigment Dual Serum 30mlEucerin Anti-Pigment Dual Serum 30ml
Eucerin Anti-Pigment Dual Serum 30ml

Effectively reduce the appearance of dark spots with Eucerin Anti-Pigment Dual Serum 30ml, created with Thiamidol that is clinically proven to reduce the appearance of spots on the skin.

£29.25 £45.00 35% offsaving
(11 Reviews)
NeoStrata 15% Vitamin C + PHA Serum bottleNeoStrata 15% Vitamin C + PHA Serum
NeoStrata 15% Vitamin C + PHA Serum

£43.68 £62.40 30% offsaving
(7 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
iS Clinical Super Serum Advance+ 15mliS Clinical Super Serum Advance+ 15ml
iS Clinical Super Serum Advance+ 15ml

This clinically proven formula contains a unique blend of powerful botanical antioxidants helping to lighten and correct hyperpigmentation, reduce the appearance of fine lines and wrinkles and promote wound healing.

£95.00
(11 Reviews)
Medik8 Oxy-R Peptides (2x10ml)Medik8 Oxy-R Peptides (2x10ml)
Medik8 Oxy-R Peptides (2x10ml)

Visibly combat hyperpigmentation, improve post inflammatory pigmentation concerns, and deeply hydrate your skin with this powerful daily serum.

£65.00
(9 Reviews)
Box and tube of AQ Skin Solutions GF Active SerumAQ Skin Solutions GF Active Serum
AQ Skin Solutions GF Active Serum

Erase signs of aging and environmental damage with GF-technology.

£154.99 £157.00 1% offsaving
(6 Reviews)
Medik8 r-Retinoate Youth Activating Cream Day and Night Eye SerumMedik8 r-Retinoate Youth Activating Cream Day and Night Eye Serum
Medik8 r-Retinoate Youth Activating Cream Day and Night Eye Serum

Call 0113 282 7744 for product advice or to place an order.

£99.00
(14 Reviews)
iS Clinical Brightening Serum 30mliS Clinical Brightening Serum 30ml
iS Clinical Brightening Serum 30ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£138.00
VENN Skincare Age-Reversing All-In-One ConcentrateVENN Skincare Age-Reversing All-In-One Concentrate
VENN Skincare Age-Reversing All-In-One Concentrate

VENN Skincare Age-Reversing All-In-One Concentrate is a multi-correctional cream, formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. The key ingredients include potent concentrations of antioxidants and peptides, including VENN’s patented form of Ginsenoside Compound...

£180.00
(8 Reviews)

Unsure Where To Start With Your Skincare Routine?

Take Our Realtime Skincare Test For Personalised Recommendations

Take The Test!
Sarah Chapman Vitamin C Power 1 30mlSarah Chapman Vitamin C Power 1 Serum 30ml
Sarah Chapman Vitamin C Power 1 Serum 30ml

£63.00 £90.00 30% offsaving
Allies of Skin Mandelic Pigmentation Corrector Night SerumAllies of Skin Mandelic Pigmentation Corrector Night Serum
Allies of Skin Mandelic Pigmentation Corrector Night Serum

A multitasking serum, Allies of Skin Mandelic Pigmentation Corrector Night Serum brings all the benefits of an AHA but none of the negatives, such as tightness and irritation.

£98.00
(1 Review)
DIBI Milano White Science Correcting Serum 30mlDIBI Milano White Science Correcting Serum 30ml
DIBI Milano White Science Correcting Serum 30ml

£75.00
DMK Super Serum bottle
DMK Super Serum

Existing Face the Future DMK customers can re-order by calling 0113 282 7744. New customers interested in purchasing DMK products can book a free consultation at our advanced skin clinic.

View Product
VENN Skincare Vitamin B Activated All-In-One ConcentrateVENN Skincare Vitamin B Activated All-In-One Concentrate
VENN Skincare Vitamin B Activated All-In-One Concentrate

This multi-correctional cream is formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. VENN Skincare Vitamin B Activated All-In-One Concentrate contains 6 types of B Vitamins, including Niacinamide, 11 Amino Acids and VENN’s patented form...

£180.00
Augustinus Bader The Retinol Serum 30mlAugustinus Bader The Retinol Serum 30ml
Augustinus Bader The Retinol Serum 30ml

£261.00 £290.00 10% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

£135.00 £150.00 10% offsaving
(2 Reviews)
Dermalogica Biolumin-C Night RestoreDermalogica Biolumin-C Night Restore
Dermalogica Biolumin-C Night Restore

£91.20 £96.00 5% offsaving
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum SystemEnviron Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System

A unique blend of ingredients specially selected to fade and reduce the appearance of pigmentation, even out the skin tone and reduce the appearance of dark spots.

£73.00
(6 Reviews)
Blue ZO Skin Health Brightalive Skin Brightene TubeZO Skin Health Brightalive Skin Brightener
ZO Skin Health Brightalive Skin Brightener

View Product
iS Clinical Brightening Serum 15mliS Clinical Brightening Serum 15ml
iS Clinical Brightening Serum 15ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£83.00
(3 Reviews)
ME LINE Ethnic Skin Night Serum
ME LINE Ethnic Skin Night Serum

This emulsion, to be used in the evening, helps to improve and delay the appearance of pigmentation in skin phototypes IV - VI.

£85.55 £91.99 7% offsaving
(5 Reviews)
OSKIA Renaissance Brightlight bottleOSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum

This intensive brightening serum is formulated with Oskia’s exclusive skin brightening complex to visibly reduce the appearance of dark spots and hyperpigmentation.

£67.90 £97.00 30% offsaving
Eucerin DermoPurifyer Triple Effect SerumEucerin DermoPurifyer Triple Effect Serum
Eucerin DermoPurifyer Triple Effect Serum

Beat blemishes and marks with Eucerin Dermopurifyer Triple Effect Serum, infused with patented Thiamidol to help beat blemishes and marks by acting at the root cause of hyperpigmentation.

£12.35 £19.00 35% offsaving
(2 Reviews)
Dermalogica PowerBright Dark Spot SerumDermalogica PowerBright Dark Spot Serum
Dermalogica PowerBright Dark Spot Serum

£94.05 £99.00 5% offsaving
(2 Reviews)
ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

£85.55 £91.99 7% offsaving
(2 Reviews)
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

£76.99
(6 Reviews)
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

take the free skin test

What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.