Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
Q+A Azelaic Acid Facial Serum 30mlQ+A Azelaic Acid Facial Serum 30ml
Q+A Azelaic Acid Facial Serum 30ml

Rejuvenate your complexion with Q+A Azelaic Acid Facial Serum which reduces the appearance of pores and treats congested skin and blemishes.

£6.65 £9.50 30% offsaving
(4 Reviews)
Dermalogica PowerBright Dark Spot SerumDermalogica PowerBright Dark Spot Serum
Dermalogica PowerBright Dark Spot Serum

£94.05 £99.00 5% offsaving
(2 Reviews)
ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

£85.55 £91.99 7% offsaving
(2 Reviews)
Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

With buildable coverage and a semi-matte finish, Perricone MD No Makeup Foundation Serum smooths imperfections and provides SPF 20 protection.

From £28.80 £48.00 40% offsaving
(2 Reviews)
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PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

£76.99
(6 Reviews)
Minimalist Alpha Arbutin 02%Minimalist Alpha Arbutin 02% Face Serum
Minimalist Alpha Arbutin 02% Face Serum

£11.00
(2 Reviews)
Dermatologist Recommended
Vichy Minéral 89 Probiotic Fractions Recovery Serum For Stressed Skin With 4% Niacinamide 30ml bottleVichy Minéral 89 Probiotic Fractions Recovery Serum For Stressed Skin With 4% Niacinamide 30ml
Vichy Minéral 89 Probiotic Fractions Recovery Serum For Stressed Skin With 4% Niacinamide 30ml

£34.00
(1 Review)
Dermatologist Recommended
Red Vichy Liftactiv B3 5% Niacinamide & Aha Complex Dark Spots & Pigmentation Serum 30ml bottleVichy Liftactiv B3 5% Niacinamide & Aha Complex Dark Spots & Pigmentation Serum 30ml
Vichy Liftactiv B3 5% Niacinamide & Aha Complex Dark Spots & Pigmentation Serum 30ml

£42.50
(1 Review)
Dermalogica Smart Response SerumDermalogica Smart Response Serum 30ml
Dermalogica Smart Response Serum 30ml

£134.99 £145.00 7% offsaving
Minimalist Vitamin C + E + Ferulic 16%Minimalist Vitamin C + E + Ferulic 16%
Minimalist Vitamin C + E + Ferulic 16%

£12.00
(2 Reviews)
Bioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark SpotBioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark Spot
Bioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark Spot

£20.30 £29.00 30% offsaving
(1 Review)
Exuviance Daily Resurfacing Peel CA10Exuviance Daily Resurfacing Peel CA10
Exuviance Daily Resurfacing Peel CA10

Now you can safely and easily incoportate a peel into your everyday skincare routine with Exuviance Daily Resurfacing Peel. Formulated with antioxidant Citric Acid to help defend the skin against daily environmental stressors for a...

£46.08 £57.60 20% offsaving
Minimalist Vitamin C 10%Minimalist Vitamin C 10% Face Oil
Minimalist Vitamin C 10% Face Oil

£13.00
(1 Review)
Pharmaceris W - Albucin-CPharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum
Pharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum

Recommended for sensitive, dry, and mature skin, Pharmaceris W Albucin-C is a whitening active concentrate with 5% vitamin C, for the daily care of skin with hyperpigmentation, brown marks or uneven tone.

£23.62 £31.50 25% offsaving
(2 Reviews)
PRIORI Q+ SOD - Brightening SerumPRIORI Q+ SOD - Brightening Serum
PRIORI Q+ SOD - Brightening Serum

£115.99
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum and packagingAvant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum

Formulated with signature ingredients including Hyaluronic and Lipoic Acids, Avant Skincare Eight Hour Retexturing & Anti-Oxidising Hyaluronic Facial Serum aims to combat free radicals and protect against pollution. Skin texture is redefined thanks to powerful...

£62.30 £89.00 30% offsaving
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery BoosterPSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster - Short Dated
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster - Short Dated

£14.00 £20.00 30% offsaving
iS Clinical GenexC Serum 15mliS Clinical GenexC Serum 15ml
iS Clinical GenexC Serum 15ml

Support healthy skin with a combination of 20% Vitamin C, fruit acid extracts and natural enzyme, Superoxide Dismutase, to support healthy skin, combat signs of ageing, brighten and improve skin tone and elasticity.

£105.00
(2 Reviews)

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PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery BoosterPSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

£19.60 £28.00 30% offsaving
KORRES Greek Yoghurt Probiotic Skin-Supplement SerumKORRES Greek Yoghurt Probiotic Skin-Supplement Serum
KORRES Greek Yoghurt Probiotic Skin-Supplement Serum

£37.00
Institut Esthederm Intensive AHA Peel SerumInstitut Esthederm Intensive AHA Peel Serum
Institut Esthederm Intensive AHA Peel Serum

Gently exfoliate skin.

£54.00 £72.00 25% offsaving
SBTRCT Vitamin C BoosterSBTRCT Vitamin C Booster
SBTRCT Vitamin C Booster

From £30.00
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OSKIA Super 16 Pro-Collagen Serum TravelOSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel
OSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel

Boost collagen and reduce fine lines with this advance formula suitable for even the most sensitive of skin.

£17.50 £25.00 30% offsaving
Nip+Fab Glycolic Concentrate Booster 10%Nip+Fab Glycolic Concentrate Booster 10%
Nip+Fab Glycolic Concentrate Booster 10%

£23.16 £28.95 20% offsaving
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40

£17.50 £25.00 30% offsaving
Nip+Fab Salicylic Fix Concentrate Extreme 2% bottleNip+Fab Salicylic Fix Concentrate Extreme 2%
Nip+Fab Salicylic Fix Concentrate Extreme 2%

£15.96 £19.95 20% offsaving
Rodial Vit C Booster DropsRodial Vit C Booster Drops
Rodial Vit C Booster Drops

£80.00
Omorovicza Even Tone 30mlOmorovicza Even Tone 30ml
Omorovicza Even Tone 30ml

£115.00
KORRES Apothecary Wild Rose Spotless Serum 15% Vitamin Super C 30mlKORRES Apothecary Wild Rose Spotless Serum 15% Vitamin Super C 30ml
KORRES Apothecary Wild Rose Spotless Serum 15% Vitamin Super C 30ml

£55.00
Natura Bisse Diamond Luminous Perfecting SerumNatura Bisse Diamond Luminous Perfecting Serum
Natura Bisse Diamond Luminous Perfecting Serum

£256.50 £285.00 10% offsaving
Institut Esthederm Excellage SerumInstitut Esthederm Excellage Serum
Institut Esthederm Excellage Serum

Restore skin with this innovative serum, which delivers density, nutrition and radiance to reveal a fresh and luminous complexion. Working from a cell level, all the way to skin’s surface, this serum restores time worn connections...

£81.75 £109.00 25% offsaving
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

£28.00 £40.00 30% offsaving
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery BoosterPSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

£19.60 £28.00 30% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.