Face Serums

The Secret to Radiant, Youthful Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

£168.75 £225.00 25% offsaving
(2 Reviews)
Dermalogica Pro-Collagen Banking SerumDermalogica Pro-Collagen Banking Serum
Dermalogica Pro-Collagen Banking Serum

£84.99 £89.00 5% offsaving
Olaplex Browbond Building Serum 3.5mlOlaplex Browbond Building Eyebrow Serum 3.5ml
Olaplex Browbond Building Eyebrow Serum 3.5ml

£48.00 £64.00 25% offsaving
Votary Night Star Serum - Meta Active Complex 3-9-12 30mlVotary Night Star Serum - Meta Active Complex 3-9-12 30ml
Votary Night Star Serum - Meta Active Complex 3-9-12 30ml

£98.00 £140.00 30% offsaving
Dermalogica Smart Response SerumDermalogica Smart Response Serum 60ml
Dermalogica Smart Response Serum 60ml

£208.05 £219.00 5% offsaving
BIOEFFECT EGF Hand SerumBIOEFFECT EGF Hand Serum
BIOEFFECT EGF Hand Serum

£39.00
Q+A Collagen Booster Serum 15ml box
Q+A Collagen Booster Serum 15ml

£8.40 £12.00 30% offsaving
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
A single vile of mesoestetic Age Element Brightening Concentratemesoestetic Age Element Brightening Concentrate
mesoestetic Age Element Brightening Concentrate

Even the skin tone, improve radiance, and reduce signs of premature ageing with mesoestetic Age Element Brightening Concentrate, an antioxidant-rich serum.

£99.95
(6 Reviews)
Environ Focus Care Youth+ Tri-Peptide Complex+ Avance ElixirEnviron Focus Care Youth+ Tri-Peptide Complex+ Avance Elixir
Environ Focus Care Youth+ Tri-Peptide Complex+ Avance Elixir

Brighten skin tone and reduce UV and pollution stress. Improving skin’s overall tone, texture and appearance by helping to minimise the visible signs of ageing.

£93.00
(21 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4Environ Youth EssentiA Vita-Peptide C-Quence Serum 4
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 contains the highest concentration of vitamins A and C, should only be used by those who have already acclimatised to the C-Quence 1, 2 and 3, or the Environ...

£112.00
(20 Reviews)
BIOEFFECT EGF SerumBIOEFFECT EGF Serum 15ml
BIOEFFECT EGF Serum 15ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

£135.00
(11 Reviews)
Environ Focus Care Moisture+ HA Intensive Hydrating SerumEnviron Focus Care Moisture+ HA Intensive Hydrating Serum
Environ Focus Care Moisture+ HA Intensive Hydrating Serum

Rich in hyaluronic acid, this serum deeply hydrates while plumping the appearance of fine lines.

£79.00
(19 Reviews)
Environ Focus Care Youth+ Serience Night SerumEnviron Focus Care Youth+ Serience Night Serum
Environ Focus Care Youth+ Serience Night Serum

Reveal youthful-looking skin and reduce signs of wrinkles over night with the Environ Focus Care Youth+ Serience Night Serum.

£73.00
(25 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 1Environ Youth EssentiA Vita-Peptide C-Quence Serum 1
Environ Youth EssentiA Vita-Peptide C-Quence Serum 1

Environ Youth EssentiA Vita-Peptide C-Quence Serum 1 is the introductory moisturiser that contains a low concentration of vitamin A and a medium concentration of vitamin C.

£103.00
(11 Reviews)
Environ Focus Care Youth+ Peptide Enriched Frown SerumEnviron Focus Care Youth+ Peptide Enriched Frown Serum
Environ Focus Care Youth+ Peptide Enriched Frown Serum

This serum works to soften muscle activity around the eyes and forehead, visibly reducing fine wrinkles and frown lines.

£138.00
(5 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 3Environ Youth EssentiA Vita-Peptide C-Quence Serum 3
Environ Youth EssentiA Vita-Peptide C-Quence Serum 3

Environ Youth EssentiA Vita-Peptide C-Quence Serum 3 contains high concentration of vitamins A and C, should only be used by those who have already acclimatised to the C-Quence 1 & 2.

£103.00
(16 Reviews)
Medik8 Bakuchiol PeptidesMedik8 Bakuchiol Peptides
Medik8 Bakuchiol Peptides

A fantastic gentle alternative for Vitamin A. This is designed to promote a more youthful complexion and is ideal for those who cannot use retinol, e.g. when pregnant or breastfeeding.

£55.00
(18 Reviews)

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Environ Youth EssentiA Vita-Peptide C-Quence Serum 2Environ Youth EssentiA Vita-Peptide C-Quence Serum 2
Environ Youth EssentiA Vita-Peptide C-Quence Serum 2

Environ Youth EssentiA Vita-Peptide C-Quence Serum 2 contains a medium concentration of vitamin A and a significantly higher concentration of vitamin C.

£103.00
(9 Reviews)
Jan Marini RosaLieve Redness Reducing ComplexJan Marini RosaLieve Redness Reducing Complex
Jan Marini RosaLieve Redness Reducing Complex

This innovative face lotion provides relief to skin prone to flushing and redness.

£72.00 £90.00 20% offsaving
(1 Review)
Emepelle Serum and Night Cream BundleEmepelle Serum and Night Cream Bundle
Emepelle Serum and Night Cream Bundle

The products in this iconic duo will rejuvenate and restore skin that is experiencing perimenopause and menopause.

£213.75 £285.00 25% offsaving
(3 Reviews)
BIOEFFECT SerumBIOEFFECT EGF Power Serum
BIOEFFECT EGF Power Serum

£165.00
(4 Reviews)
Dermalogica Biolumin-C SerumDermalogica Biolumin-C Serum
Dermalogica Biolumin-C Serum

From £91.20 £96.00 5% offsaving
(2 Reviews)
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Box and tube of AQ Skin Solutions GF Active SerumAQ Skin Solutions GF Active Serum
AQ Skin Solutions GF Active Serum

Erase signs of aging and environmental damage with GF-technology.

£154.99 £157.00 1% offsaving
(6 Reviews)
mesoestetic Skin Balance vial and packaingmesoestetic Skin Balance
mesoestetic Skin Balance

mesoestetic’s Skin Balance is an intensive concentrate that has a calming effect on the skin to intensely soothe irritation, localised redness, and itching while balancing and strengthening the skin’s barrier function.

£84.95
(3 Reviews)
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum
Dr LEVY Switzerland Booster Serum

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

£279.99 £290.00 3% offsaving
(2 Reviews)
VENN Skincare Age-Reversing All-In-One ConcentrateVENN Skincare Age-Reversing All-In-One Concentrate
VENN Skincare Age-Reversing All-In-One Concentrate

VENN Skincare Age-Reversing All-In-One Concentrate is a multi-correctional cream, formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. The key ingredients include potent concentrations of antioxidants and peptides, including VENN’s patented form of Ginsenoside Compound...

£180.00
(8 Reviews)
BIOEFFECT EGF Eye SerumBIOEFFECT EGF Eye Serum
BIOEFFECT EGF Eye Serum

Containing plant derived Epidermal Growth Factors, this eye serum improves and prevents the appearance of lines, wrinkles and crows feet.

£72.00
(15 Reviews)
Olaplex LashBond Building SerumOlaplex LashBond Building Eyelash Serum
Olaplex LashBond Building Eyelash Serum

£48.00 £64.00 25% offsaving
Dermalogica Circular Hydration Serum bottleDermalogica Circular Hydration Serum
Dermalogica Circular Hydration Serum

£58.90 £62.00 5% offsaving
(1 Review)
Augustinus Bader The SerumAugustinus Bader The Serum 30ml
Augustinus Bader The Serum 30ml

Infused with powerful antioxidants, The Serum offers effective free radical protection whilst deeply hydrating your skin for a glowing complexion.

£279.00 £310.00 10% offsaving
(1 Review)
O&M Frizzy Logic SerumO&M Frizzy Logic Hair Serum
O&M Frizzy Logic Hair Serum

From £10.00 £12.50 20% offsaving
(5 Reviews)
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A vial of mesoestetic Age Element Anti-wrinkle Concentrate and its packagingmesoestetic Age Element Anti-wrinkle Concentrate
mesoestetic Age Element Anti-wrinkle Concentrate

An intensive serum that smooths wrinkles and expression lines, mesoestetic Age Element Anti-wrinkle Concentrate is enriched with restructuring active ingredients.

£99.95
HydroPeptide Daily DrenchHydroPeptide Daily Drench Peptide Boosting Serum
HydroPeptide Daily Drench Peptide Boosting Serum

A gel-textured serum that plumps, firms, and hydrates the skin, HydroPeptide Daily Drench boosts the skin’s own renewal of hyaluronic acid.

£60.30 £67.00 10% offsaving
(3 Reviews)
Allies of Skin Mandelic Pigmentation Corrector Night SerumAllies of Skin Mandelic Pigmentation Corrector Night Serum
Allies of Skin Mandelic Pigmentation Corrector Night Serum

A multitasking serum, Allies of Skin Mandelic Pigmentation Corrector Night Serum brings all the benefits of an AHA but none of the negatives, such as tightness and irritation.

£98.00
(1 Review)
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(17 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.