Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
A single vile of mesoestetic Age Element Firming Concentratemesoestetic Age Element Firming Concentrate
mesoestetic Age Element Firming Concentrate

Formulated with a high concentration of firming active ingredients, Mesoestetic Age Element Firming Concentrate improves skin elasticity and has a lifting effect.

£99.95
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

£89.00
(11 Reviews)
BIOEFFECT EGF Day SerumBIOEFFECT EGF Day Serum
BIOEFFECT EGF Day Serum

Enriched with Epidermal Growth Factors, this serum dramatically improves the appearance of visible signs of ageing.

£115.00
(1 Review)
Olaplex No.9 Bond Protector Nourishing Hair Serum bottleOlaplex No.9 Bond Protector Nourishing Hair Serum
Olaplex No.9 Bond Protector Nourishing Hair Serum

£21.00 £28.00 25% offsaving
(1 Review)
HydroPeptide Soothing Serum - Soothing Repair Redness Relief SerumHydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum
HydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum

HydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum  is an ultra-soothing treatment that features advanced calming, anti-redness peptides and botanical cells that help to reduce visible redness and comfort irritated and sensitive skin.

£106.20 £118.00 10% offsaving
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum CLEARANCE
Dr LEVY Switzerland Booster Serum CLEARANCE

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

£230.99 £290.00 20% offsaving
VENN Skincare Vitamin B Activated All-In-One ConcentrateVENN Skincare Vitamin B Activated All-In-One Concentrate
VENN Skincare Vitamin B Activated All-In-One Concentrate

This multi-correctional cream is formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. VENN Skincare Vitamin B Activated All-In-One Concentrate contains 6 types of B Vitamins, including Niacinamide, 11 Amino Acids and VENN’s patented form...

£180.00
Dermalogica Age Bright Clearing SerumDermalogica Age Bright Clearing Serum
Dermalogica Age Bright Clearing Serum

£71.25 £75.00 5% offsaving
(1 Review)
Dermalogica Ultracalming Serum ConcentrateDermalogica Ultracalming™ Serum Concentrate
Dermalogica Ultracalming™ Serum Concentrate

£61.75 £65.00 5% offsaving
(2 Reviews)
Allies of Skin 20% Vitamin C Brighten + Firm Serum bottleAllies of Skin 20% Vitamin C Brighten + Firm Serum
Allies of Skin 20% Vitamin C Brighten + Firm Serum

For a smoother, firmer, more radiant-looking complexion, treat your skin to Allies of Skin 20% Vitamin C Brighten + Firm Serum.

£93.00
(1 Review)
Augustinus Bader The Retinol Serum 30mlAugustinus Bader The Retinol Serum 30ml
Augustinus Bader The Retinol Serum 30ml

£261.00 £290.00 10% offsaving
Emepelle SerumEmepelle Serum
Emepelle Serum

Emepelle Serum is formulated specifically for people experiencing perimenopause and menopause, during which time low estrogen levels can accelerate skin ageing

£101.25 £135.00 25% offsaving
(3 Reviews)
Jan Marini Rejuvenate & Protect Duo: C-Esta Serum and Antioxidant Daily Face Protectant SPF 33Jan Marini Rejuvenate & Protect Duo: C-Esta Serum and Antioxidant Daily Face Protectant SPF 33
Jan Marini Rejuvenate & Protect Duo: C-Esta Serum and Antioxidant Daily Face Protectant SPF 33

£112.00 £140.00 20% offsaving
(1 Review)
Dermalogica Dynamic Skin Retinol SerumDermalogica Dynamic Skin Retinol Serum
Dermalogica Dynamic Skin Retinol Serum

£84.55 £89.00 5% offsaving
(6 Reviews)
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

£135.00 £150.00 10% offsaving
(2 Reviews)
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum SystemEnviron Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System

A unique blend of ingredients specially selected to fade and reduce the appearance of pigmentation, even out the skin tone and reduce the appearance of dark spots.

£73.00
(6 Reviews)
Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

The ultimate multi-tasker for skin, helping to combat dullness, dry skin and targeting fine lines.

£27.30 £39.00 30% offsaving
(5 Reviews)
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

£116.25 £155.00 25% offsaving

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Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

£82.50 £110.00 25% offsaving
Dermalogica Biolumin-C Eye SerumDermalogica Biolumin-C Eye Serum
Dermalogica Biolumin-C Eye Serum

£68.40 £72.00 5% offsaving
(1 Review)
PRAI Beauty Ageless Throat and Decolletage Serum
PRAI Beauty Ageless Throat and Decolletage Serum

£31.99
Jan Marini Hyla3D Face Serum bottle and packaging Jan Marini Hyla3D Face Serum
Jan Marini Hyla3D Face Serum

This powerful serum restores hyaluronic acid levels to plump the skin, restore lost volume and diminish the appearance of lines and wrinkles.

£104.00 £130.00 20% offsaving
(2 Reviews)
The boxed packaging of mesoestetic Proteoglycans Ampoulesmesoestetic Proteoglycans Ampoules
mesoestetic Proteoglycans Ampoules

Concentrated and light textured formula with active ingredients to improve skin’s tone and elasticity. Each individual ampoule is packaged within a dark glass format and packaged in a sterile atmosphere to ensure the formula is...

£52.95
Natura Bisse C+C Vitamin 20% Antiox SolutionNatura Bisse C+C Vitamin 20% Antiox Solution
Natura Bisse C+C Vitamin 20% Antiox Solution

£107.99 £119.99 10% offsaving
(1 Review)
mesoestetic Melatonin Ampoules vial and packagingmesoestetic Melatonin Ampoules
mesoestetic Melatonin Ampoules

Concentrated formula in an ampoule format for optimum efficacy helping to boost skin’s repair process, accelerate antioxidant defences and prevent skin ageing.

£52.95
(6 Reviews)
Hairburst Multi- Active Scalp SerumHairburst Multi- Active Scalp Serum
Hairburst Multi- Active Scalp Serum

£36.85 £55.00 33% offsaving
(1 Review)
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

£16.10 £23.00 30% offsaving
Dermalogica Phyto-Nature Firming SerumDermalogica Phyto-Nature Firming Serum
Dermalogica Phyto-Nature Firming Serum

£137.75 £145.00 5% offsaving
(1 Review)
Dermalogica PowerBright Dark Spot SerumDermalogica PowerBright Dark Spot Serum
Dermalogica PowerBright Dark Spot Serum

£94.05 £99.00 5% offsaving
(2 Reviews)
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

£44.00 £55.00 20% offsaving
Eminence Organic Bamboo Firming FluidEminence Organic Bamboo Firming Fluid
Eminence Organic Bamboo Firming Fluid

Eminence Organic Bamboo Firming Fluid available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum and other harsh...

£49.50 £66.00 25% offsaving
(3 Reviews)
Neal's Yard Remedies Frankincense Intense Lift SerumNeal's Yard Remedies Frankincense Intense Lift Serum
Neal's Yard Remedies Frankincense Intense Lift Serum

£85.00
Eminence Organic Citrus & Kale Potent C+E SerumEminence Organic Citrus & Kale Potent C+E Serum
Eminence Organic Citrus & Kale Potent C+E Serum

Eminence Organic Citrus & Kale Potent C+E Serum available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum...

£78.00 £104.00 25% offsaving
(2 Reviews)
Q+A Vitamin C Serum 30mlQ+A Vitamin C Serum 30ml
Q+A Vitamin C Serum 30ml

Revitalise your complexion with Q+A Vitamin C Serum which has an incredibly unique formula that reduces the appearance of fine lines and wrinkles and leaves your skin looking luminous.

£6.65 £9.50 30% offsaving
(1 Review)
HD Brows Brow Miracle Daily ConditionerHD Brows Brow Miracle Daily Conditioner
HD Brows Brow Miracle Daily Conditioner

£20.00 £25.00 20% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.