Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

£55.00

Eminence Organic Bamboo Firming Fluid

Eminence Organic Bamboo Firming Fluid available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum and other harsh...

£66.00

Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white box

Wildsmith Skin Active Repair Copper Peptide Serum 30ml

£105.00

Neal's Yard Remedies Frankincense Intense Lift Serum

£85.00

Eminence Organic Citrus & Kale Potent C+E Serum

Eminence Organic Citrus & Kale Potent C+E Serum available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum...

£104.00

Dermalogica PowerBright Dark Spot Serum

£94.05 £99.00 5% offsaving

Q+A Vitamin C Serum 30ml

Revitalise your complexion with Q+A Vitamin C Serum which has an incredibly unique formula that reduces the appearance of fine lines and wrinkles and leaves your skin looking luminous.

£9.50

HD Brows Brow Miracle Daily Conditioner

£20.00 £25.00 20% offsaving

Dermalogica Neck Fit Contour Serum

£82.65 £87.00 5% offsaving

Wildsmith Skin Active Super Eye Serum 15ml

£95.00

Jan Marini Rejuvenate & Protect Duo: C-Esta Serum and Marini Physical Protectant SPF 45 Tinted

Featuring two best selling Jan Marini products, this duo defends skin against the ageing damage of UV light and environmental stresses.

£112.00 £140.00 20% offsaving

Wildsmith Skin Time-Release Pre-Serum Drops 50ml

£55.00

HD Brows Brow Maximiser Serum

£32.00 £40.00 20% offsaving

Eminence Marine Flower Peptide Lip Serum

£39.00

COOLA Dew Good Illuminating Serum SPF30 and packaging

COOLA Dew Good Illuminating Serum SPF30 35ml

£36.00 £45.00 20% offsaving

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster

Reduce the appearance of pores and imperfections with Allies of Skin Prebiotics & Niacinamide Pore Refining Booster.

£72.00

Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

£103.50 £115.00 10% offsaving

Wildsmith Skin Toning Body Serum 150ml

£65.00

Pestle and Mortar Vitamin C 2 Phase Serum

An innovative Pestle and Mortar Vitamin C 2 Phase Serum containing 16% Vitamin C blended with natural extracts for a brighter complexion.

£68.00

Pestle and Mortar Glow Drops Tanning Drops

Customise your tanning with these drops enriched with hyaluronic acid to lock in moisture whilst developing a natural, healthy glow.

£35.00

Hairburst Lash and Eyebrow Enhancing Serum

£36.50

Q+A Peptide Facial Serum 30ml

Get glowing skin with Q+A Peptide Facial Serum, which has a water base and helps tackle the signs of ageing.

£9.50

Huxley Oil Essence; Essence-like, Oil-like 30ml

£40.00

Dermalogica Smart Response Serum 30ml

£134.99 £145.00 7% offsaving

Codex Labs Antu Skin Barrier Serum

£50.00

ESPA Tri-Active Lift & Firm Eye Serum

With powerful age-defying properties, ESPA Tri-Active Lift & Firm Eye Serum supports the delicate eye area so that it instantly feels nourished and looks brighter.

£59.00

Wildsmith Skin 4D Protection Serum 30ml

£80.00

Huxley Essence; Grab Water 30ml

£40.00

Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40

£25.00

The Elements Pore Refining Serum

£10.00

ESPA Tri-Active Resilience Clarify & Fortify Scalp Serum

The first line of defence against external aggressors, ESPA Tri-Active™ Resilience Clarify & Fortify Scalp Serum is infused with Red Seaweed to gently, yet effectively tackle impurities and exfoiate the scalp.

£44.00

Nip+Fab Glycolic Fix Serum

£19.95

Codex Labs Antu Brightening Serum CLEARANCE

£48.00 £51.00 6% offsaving

Saltee City Serum SPF+

Providing SPF 50 UVA and UVB protection, Saltee City Serum SPF+ is an incredibly light serum for everyday use.

£38.00

ESPA Tri-Active Resilience Pro Biome Serum

For strong resilient skin, ESPA Tri-Active Resilience Pro Biome Serum utilises pre and probiotic technology to produce clinically proven age-defying results.

£100.00

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00

Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00

SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00

SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00

Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00

SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00

Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00

Dermatologist Recommended

La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00

Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.

Excellent

4.77 average

20,578 reviews

Yusuf M

Best products

Sandeep K

Very happy with the services quick delivery on time

Delia T

Efficient service and delivery. Would recommend Face the Future.

Aine D

Very pleased

Joanna R

Great range of products at great prices! Fast delivery and updates Little face serum freebie which was a nice treat!

Angela D

Ftf is a great company to deal with. Service and speedy delivery is outstanding. Thank you

Lisa c

First time customer, item was packaged well and arrived pretty quickly. Thank you

Jill R

Excellence all the way,Thank you

Fiona J

Seamless experience from ordering to receiving. Would recommend!

Susan H

Absolutely love Environ products…. Been using them for about 15 years. I had to complete a medical form before the item was sent to me to make sure it was suitable for my skin. Arrived with 3 days

Maya L

Perfect item and £11 cheaper than the supplier I used before Thank you

Farah A

Perfect ….

Sharon M

Excellent service from placing your order to receiving same. Very friendly and helpful staff…very fast at processing order which is most helpful as I am usually in a rush.

Lin H

Always a great choice of product and competitive prices. Delivery second to none!

Mel b

Fantastic products and FF are the best on prices

Manee B

Great service as always, fast delivery and response.

Linda I

This cream is everything I wanted. It gives me a subtle glow and spf protection all in one go. I don't like and the cream is so light on my skin. Great fast service

Samantha R

Always great products to choose from & easy to ready ingrediants & how to use.

Kate S

Face The Future is excellent. Professional, quality company. Nice staff, great customer service. It's one of the best online retailers of skincare products. Wide range of genuine products, official stockist of PCA Skin.

Caroline O

Very knowledgeable with a brilliant selection of brands

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Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Unsure Where To Start With Your Skincare Routine?

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Find Your Perfect Face Serum

Personalised Advice on Face Serums

How To Apply Serums Correctly

Frequently Asked Questions