Face Serums

The Secret to Radiant, Youthful Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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La Roche-Posay
Avant Skincare Expert Biotin Restoring & Restructuring Hair Mask-in-Serum 100ml
Avant Skincare Expert Biotin Restoring & Restructuring Hair Mask-in-Serum 100ml

£51.80 £74.00 30% offsaving
Avant Skincare Anti-Fatigue Brightening Prebiotics Sensitive Eye Serum 15ml
Avant Skincare Anti-Fatigue Brightening Prebiotics Sensitive Eye Serum 15ml

£53.90 £77.00 30% offsaving
Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum and packaging Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum
Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum

Combat multiple signs of ageing for a firmer, youthful and glowing complexion. Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum is a revolutionary anti-ageing serum formulated with R.N.A and Arginine to delivers unbelievable firmness to skin.

£65.52 £93.60 30% offsaving
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

£72.45 £103.50 30% offsaving
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum and packagingAvant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum

Formulated with signature ingredients including Hyaluronic and Lipoic Acids, Avant Skincare Eight Hour Retexturing & Anti-Oxidising Hyaluronic Facial Serum aims to combat free radicals and protect against pollution. Skin texture is redefined thanks to powerful...

£62.30 £89.00 30% offsaving

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Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum and packagingAvant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum

Infused with liquid light and formulated with White Caviar Pearls, Peony, Hyaluronic Acid and more, Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum helps your skin regain luminosity and evenness whist encouraging dark...

£89.60 £128.00 30% offsaving
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum and packaging Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum

Specifically formulated to remove impurities, boost radiance and smooth fine lines and wrinkles, Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum is blended with revolutionary ingredients including Rose, Celldetox and Hyaluronic Acid to reveal...

£68.67 £98.10 30% offsaving
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Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum DuoAvant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo
Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo

£123.20 £176.00 30% offsaving
Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing) and packaging Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing)
Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing)

Formulated with the purest form of Hyaluronic Acid, the highest concentration of Matrixyl, as well as caviar extract and a rich elixir of oils, Avant Skincare Limited Edition Advanced Bio Radiance Invigorating Concentrate Serum works...

£75.60 £108.00 30% offsaving
Avant Skincare Hyaluronic Acid Replenishing Lip Serum and packagingAvant Skincare Hyaluronic Acid Replenishing Lip Serum
Avant Skincare Hyaluronic Acid Replenishing Lip Serum

This replenishing lip treatment serum is formulated with hydrating Hyaluronic Acid and exfoliating Lactic Acid and is designed to simultaneously plump and nourish the lips. Avant Skincare Hyaluronic Acid Replenishing Lip Serum hydrates, plumps and...

£43.61 £62.30 30% offsaving
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum and packagingAvant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 

Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum is an ultra-gentle eye serum, designed with the delicate skin and the sensitivity of the eyes in mind. This delicate eye serum provides an uplifting radiance and refreshing sensation...

£66.15 £94.50 30% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
(124 Reviews)
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£55.00
(84 Reviews)
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£105.00
(55 Reviews)
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£100.00
(29 Reviews)
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
(45 Reviews)
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£110.00
(9 Reviews)
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
(34 Reviews)
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

£45.00
(16 Reviews)
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
(18 Reviews)
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00
(29 Reviews)

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.